New Car Protection in London: keep it exactly as you collected it
A three year ceramic protection package applied at your address, built to preserve a new car in the condition it left the showroom.
Our idea of premium New Car Protection
Most car care services exist to recover something already lost. This one exists so that nothing is lost in the first place.
A new car is at its best on day one and never again by accident. Brake dust, road film, hard water spots and the marks left by careless washing start accumulating immediately, and six months later the paint still looks acceptable but the depth has gone. Our job is to step in before that happens.
At Sapoo this begins with Mike’s obsessive approach to preparation. A new car is not the same as a properly prepared car, and that distinction matters enormously here. Transport residue, dealership wash marks and bonded contamination are almost always present on delivery, and sealing them under a ceramic layer locks the flaws in for years. So the paint is decontaminated and refined first, panel by panel, and only then does the protection go on.
What you get back is a car that behaves the way a new car should for far longer than London driving would normally allow. Rain lifts away instead of sitting on the panels, dirt struggles to bond and washing becomes quick and low risk. When the time comes to sell it or hand it back, the paint tells the story of a car looked after from the very first week.
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What is included with our New Car Protection?
The service runs in two stages: preparation creates a flawless surface, protection makes it last. Everything is carried out at your home or office, with our own filtered water and power supply.
Preparation: the stage that decides the result
Protection: three years ceramic performance
When is the best time to apply New Car Protection?
As early as possible, ideally within the first weeks of ownership, when the paint is at its cleanest and the coating has nothing to work against.
Early does not mean exclusively new, though. Plenty of the cars we protect are a couple of years old and simply well kept, and a delivery mileage used car is an excellent candidate too. What matters is the condition of the paint on the day, not the date on the V5C. If the finish already carries visible swirls or dullness we will tell you honestly and recommend our One-Step Machine Polishing & 3-Year Ceramic Coating instead, because correction always comes before protection.
Why choose Sapoo Car Care for your New Car Protection?
You waited months for this car. You specified it, you tracked the build, you took the handover photo. Then real life started, and with it street parking, tree sap in July, road salt in January and the quiet worry every time it rains.
We understand that because our clients describe it to us constantly. It is why we treat a ceramic application as a job to be done properly rather than quickly. Coatings are unforgiving: they are only as good as the surface underneath and the patience of the person applying them, and at this level there are no shortcuts worth taking.
Working mobile is the other half of it. Your car never leaves your address, never queues at a unit across town and never spends a day out of your hands. Behind that sits the reassurance you would expect: System X accreditation, SafeContractor approval, hundreds of five star reviews and a client list that values discretion as much as results. Every car is handled by the same small, accountable team, so the standard never changes depending on who turns up.
Afterwards you are not left guessing. We explain how to maintain the coating and what to avoid, so the protection you paid for performs for its full lifespan.
Who is New Car Protection perfect for?
It suits anyone who sees their car as a long term asset rather than a short term purchase. The obvious case is a newly collected vehicle you want preserved before its first winter, but it is equally valuable on PCP or lease, where an end of contract inspection can turn cosmetic wear into a real bill.
Owners of premium, performance and electric vehicles benefit particularly. Darker and metallic finishes show every imperfection, and a coated surface is far more forgiving of the frequent washing these cars need. Electric vehicles tend to live outdoors and cover long motorway miles, which makes a durable hydrophobic layer practical rather than purely cosmetic. And if your car parks on a London street, exposed to pollution, sap and rain, protecting it early is simply the more economical decision.
How much does New Car Protection cost in London?
New Car Protection is priced from £350 to £450 depending on vehicle size. Small and mid sized cars sit at the lower end, larger SUVs and vans at the upper end, and the quote is fixed before we arrive. Since the whole service takes place at your address, there is nothing to add for travel within our London coverage area.
Want regular Full Car Valet service without the hassle?
Did you know? Many of our clients book this service every four weeks. You can schedule a recurring appointment through our online system or contact us using the form:
Optional add-on extra services
On top of the existing services including with the Full Car Valet, you can add the following extra:













