New Car Protection in London: keep it exactly as you collected it

A three year ceramic protection package applied at your address, built to preserve a new car in the condition it left the showroom.

Our idea of premium New Car Protection

Most car care services exist to recover something already lost. This one exists so that nothing is lost in the first place.

A new car is at its best on day one and never again by accident. Brake dust, road film, hard water spots and the marks left by careless washing start accumulating immediately, and six months later the paint still looks acceptable but the depth has gone. Our job is to step in before that happens.

At Sapoo this begins with Mike’s obsessive approach to preparation. A new car is not the same as a properly prepared car, and that distinction matters enormously here. Transport residue, dealership wash marks and bonded contamination are almost always present on delivery, and sealing them under a ceramic layer locks the flaws in for years. So the paint is decontaminated and refined first, panel by panel, and only then does the protection go on.

What you get back is a car that behaves the way a new car should for far longer than London driving would normally allow. Rain lifts away instead of sitting on the panels, dirt struggles to bond and washing becomes quick and low risk. When the time comes to sell it or hand it back, the paint tells the story of a car looked after from the very first week.

New Car Protection

£350-£450

Our New Car Protection Service Includes:

  • Wheel Wash
  • Pre Wash Rinse
  • Hand wash using microfibre mitt
  • Gently dried using soft microfiber drying towels
  • Tyre dressing
  • Interior Windows cleaning
  • Exterior Windows Cleaning
  • Paint preparation
  • 3-year ceramic coating protection
  • Gloss enhancement
  • Hydrophobic water-repellent finish

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What is included with our New Car Protection?

The service runs in two stages: preparation creates a flawless surface, protection makes it last. Everything is carried out at your home or office, with our own filtered water and power supply.

Preparation: the stage that decides the result

  • Wheel wash: deep cleaning of faces and barrels to remove the brake dust that bonds within the first few hundred miles.
  • Pre-wash rinse: a contact free stage that lifts loose grit and road film away before anything touches the paint.
  • Safe hand wash using microfibre mitts: controlled washing with pH neutral shampoo, door shuts included, so no new marks are introduced on a factory finish.
  • Gentle drying with soft microfibre towels: careful drying that leaves the surface completely free of water spotting before coating.
  • Paint preparation: cecontamination and refinement to remove bonded residue and delivery marks, creating the receptive surface a ceramic coating needs to bond correctly.
  • Windows cleaning: full exterior glass clean for perfect clarity across every surface.

Protection: three years ceramic performance

  • 3 year ceramic coating protection: A professional grade coating that chemically bonds to the paint and shields it from UV exposure, acidic contaminants, road salt and urban grime.
  • Gloss enhancement: Added depth and reflectivity, so darker shades regain the wet look they had under the showroom lights.
  • Hydrophobic water repellent finish: Water beads and rolls off the panels, taking dirt with it and reducing spotting after rain.
  • Tyre dressing: A clean, deep satin finish on the sidewalls, with no greasy sling.

When is the best time to apply New Car Protection?

As early as possible, ideally within the first weeks of ownership, when the paint is at its cleanest and the coating has nothing to work against.
Early does not mean exclusively new, though. Plenty of the cars we protect are a couple of years old and simply well kept, and a delivery mileage used car is an excellent candidate too. What matters is the condition of the paint on the day, not the date on the V5C. If the finish already carries visible swirls or dullness we will tell you honestly and recommend our One-Step Machine Polishing & 3-Year Ceramic Coating instead, because correction always comes before protection.

Why choose Sapoo Car Care for your New Car Protection?

You waited months for this car. You specified it, you tracked the build, you took the handover photo. Then real life started, and with it street parking, tree sap in July, road salt in January and the quiet worry every time it rains.

We understand that because our clients describe it to us constantly. It is why we treat a ceramic application as a job to be done properly rather than quickly. Coatings are unforgiving: they are only as good as the surface underneath and the patience of the person applying them, and at this level there are no shortcuts worth taking.

Working mobile is the other half of it. Your car never leaves your address, never queues at a unit across town and never spends a day out of your hands. Behind that sits the reassurance you would expect: System X accreditation, SafeContractor approval, hundreds of five star reviews and a client list that values discretion as much as results. Every car is handled by the same small, accountable team, so the standard never changes depending on who turns up.

Afterwards you are not left guessing. We explain how to maintain the coating and what to avoid, so the protection you paid for performs for its full lifespan.

Who is New Car Protection perfect for?

It suits anyone who sees their car as a long term asset rather than a short term purchase. The obvious case is a newly collected vehicle you want preserved before its first winter, but it is equally valuable on PCP or lease, where an end of contract inspection can turn cosmetic wear into a real bill.

Owners of premium, performance and electric vehicles benefit particularly. Darker and metallic finishes show every imperfection, and a coated surface is far more forgiving of the frequent washing these cars need. Electric vehicles tend to live outdoors and cover long motorway miles, which makes a durable hydrophobic layer practical rather than purely cosmetic. And if your car parks on a London street, exposed to pollution, sap and rain, protecting it early is simply the more economical decision.

How much does New Car Protection cost in London?

New Car Protection is priced from £350 to £450 depending on vehicle size. Small and mid sized cars sit at the lower end, larger SUVs and vans at the upper end, and the quote is fixed before we arrive. Since the whole service takes place at your address, there is nothing to add for travel within our London coverage area.

Want regular Full Car Valet service without the hassle?

Did you know? Many of our clients book this service every four weeks. You can schedule a recurring appointment through our online system or contact us using the form:

Optional add-on extra services

On top of the existing services including with the Full Car Valet, you can add the following extra:

Have another car you’d like fully valeted as well? Add it to your booking and save.

Tyre inflation is important because it helps to maintain the correct contact between the tyres and the road surface, which is necessary for safe and efficient driving. Overinflated or underinflated tyres can lead to reduced traction, decreased fuel efficiency, and a shorter lifespan for the tyres.

A quick hoover and wipe down of the baby seats.

Upgrade your “Full valet” service to include the two extra seats in your 7-seater vehicle. This comprehensive cleaning package ensures that the additional seats, along with their mats and carpets, are thoroughly deep washed. We will also clean the surrounding areas and windows, leaving your entire vehicle’s interior spotless and refreshed.

Give your car the best care possible with top-quality products for a safe, effective wash and outstanding results. Benefits:

  • Snow foam pre-wash removes dirt, traffic film, and grime with a thick, cleansing foam.
  • pH-neutral formula preserves existing coatings and waxes without harsh chemicals.
  • High-quality cotton & microfiber mitts and the two-bucket method ensure a gentle, scratch-free clean.
  • Ceramic shampoo enhances slickness and hydrophobic effects without affecting wax or ceramic layers. Recommended for vehicles with PPF, matte or frozen paint, wax, or ceramic protection.

Help maintain crystal clear the windscreen as water just beads off over 30mph. Perfect for British weather, the harder it rains the better this product works. (Lasting 3 months)

A specialised wheel protection coating designed to enhance appearance while offering up to 8 months of protection. It increases gloss & depth, giving painted and chrome wheels a fresh, wet-look finish

or when the interior of your vehicle is overly dirty and requires extra time and attention to get it back to its best

When the exterior of your vehicle is overly dirty and requires extra time and attention to get it back to its best

Add this extra to make sure we have enough time to remove large quantities of tree sap or bird droppings. please note tree sap and bird droppings can cause perminant stains to the paint if left unresolved.

For when your furry friend has left their mark on the interior of your vehicle. An extra thorough interior vacuum to remove all pet hair.

A thorough clean under the bonnet to make sure all your cars mechanics are looking their best.

The extra fee for an extra-large vehicle, such as vans and large SUVs like the Land Rover Defender or Mercedes Vito, is specifically designed to accommodate the cleaning needs of these larger vehicles. Given their size, it requires more time, resources, and effort to thoroughly clean them.

We’ll clean the front bumper, headlights, hood, windscreen, and mirrors of all those pesky bugs. NOTE* bugs are toxic and if you don’t remove them immediately can harm the clear coat. If they’ve gone through the clear coat, we’ll need to polish the surface which requires an additional cost.

Supercars require extra time, care, and attention due to their intricate designs, large alloy wheels, and multiple corners, vents, and spoilers. To ensure the highest quality service and a flawless finish, we apply a £25 Supercar Fee to cover the additional effort needed for proper cleaning and detailing. This ensures your vehicle receives the specialized care it deserves.

Our Soft Top Cleaning & Protection service restores and safeguards your convertible roof. We thoroughly clean the fabric to remove dirt, algae, and stains, then apply a high-quality protective coating to repel water, prevent fading, and extend its lifespan.

Winter Protection Package Prepare your car for winter with our comprehensive protection service. We’ll apply a hybrid ceramic wax to your car’s paint and windscreen, providing maximum protection against harsh winter conditions.

Elevate your car’s paint appearance. Experience the brilliance of a glossy, hydrophobic finish that not only enhances the paint but also shields your vehicle from the elements for up to 3 months. Say hello to a sleek, protected, and head-turning shine with Ultra Gloss, fortified with advanced SiO2 technology, meant to provide a rock-hard layer of protection to your surfaces.

Protect your leather seats for up to 18 months with an advanced ceramic coating. Creates strong hydrophobic protection against spills, stains, and dirt. Ideal if you have kids or pets, making cleaning quick and effortless. Reduces wear and keeps leather looking new for longer. Helps maintain your car’s interior condition and resale value.

A durable one-year ceramic coating designed to protect your vehicle’s paintwork, glass, and exterior plastic trim. This coating enhances gloss while creating a protective barrier against dirt, water, UV exposure, and everyday environmental damage.

FAQs about our New Car Protection

Yes, and this is the most common misconception we deal with. Cars arrive with transport film, bonded contaminants and often light marks from a rushed dealership wash. Coating over any of that seals the imperfection in place for years.

The coating is rated for three years. Real world durability depends on mileage, storage and washing habits, which is why we always leave you with clear aftercare guidance.

No coating makes paint scratch proof, and anyone claiming otherwise is overselling. It adds a hard sacrificial layer that resists light marring, chemical etching and staining, but deeper scratches still require correction.

Absolutely, provided the paint is in good condition. If the finish needs correcting first we will say so, and the One-Step Machine Polishing & 3-Year Ceramic Coating becomes the right package instead.

Both finish with the same three year coating, but they start from different places. New Car Protection prepares and seals paint that is already in excellent condition. The One-Step Machine Polishing & 3-Year Ceramic Coating adds clay bar, chemical decontamination and a full machine correction stage for paint that has already picked up swirls and dullness.

No. Our van carries filtered water, power and all professional equipment required, so you only need a safe space to park.

Get in touch before booking. These finishes need specific products and we will confirm the correct approach for your vehicle.

Regular contact safe washing, no automatic brush washes and no harsh alkaline chemicals. Many clients pair the coating with a recurring Exterior Wash & Protect so the surface is maintained correctly throughout its life.

We operate across North, South, East and West London, including Chelsea, Kensington, Mayfair, Belgravia, Fulham, Richmond and Wimbledon. Full details are on our locations page.